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Chris is a strategist and an early blockchain enthusiast, having first invested in Bitcoin in 2011.
He is a founder of DADI and is the key architect behind the decentralized business strategy. Prior to DADI he was a partner at London based technology company Airlock, where he headed the strategy division.
Before joining Airlock, Chris was the Global Head of Digital Technology for fashion brand Diesel where he was responsible for the development and implementation of the brand’s digital strategy across 33 markets worldwide.
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