Nike's Virtual Sportswear to Hit the Gaming World with EA Sports Partnership
Nike has partnered with EA Sports to integrate its non-fungible token (NFT) platform, ".SWOOSH", into EA Sports games, thereby bringing virtual sportswear to the gaming world and offering new customization options for players.
Global sportswear behemoth, Nike, is joining forces with EA Sportsto incorporate its beta non-fungible token (NFT) platform, ".SWOOSH", into EA Sports games. This collaboration will introduce Nike's virtual clothing and footwear into the gaming realm, potentially reaching countless gamers.
Nike unveiled .SWOOSH on November 14, 2022. It's a web3 platform designed to create an inclusive digital community centered around athletes and to house Nike's virtual designs. The dedicated domain, welcome.swoosh.nike, is designed to be a secure space where Nike Members can explore and collect virtual items like digital jerseys or shoes, which can be used in digital games and immersive experiences.
In their recent announcement, Nike stated that their collaboration with EA SPORTS intendsto deliver immersive experiences and unprecedented customization in the EA SPORTS universe. They plan to introduce select .SWOOSH virtual creations into future EA SPORTS titles, offering players unique ways to express their identity through sport and style.
Nike Virtual Studios GM, Ron Faris, expressed enthusiasm about the partnership, highlighting the shared commitment to innovation and creativity between Nike and EA SPORTS. He emphasized that this collaboration will unlock extraordinary experiences for the .SWOOSH community and EA SPORTS fanbase.
It was reported that .Swoosh launched its first NFT collection, Our Force 1, a range of virtual shoes inspired by Nike's iconic Air Force One sneakers, on May 15.
EA Sports, a division of Electronic Arts (EA), is a recognized leader in sports video game development and publication, known for franchises such as FIFA, Madden NFL, NBA Live, and NHL.
