Joanne Chang

Description

Have been in Public Relations field for 8 years with extensive experiences in both agency and in-house PR.

Currently working with COBINHOOD, a cryptocurrency service platform. Working on brand image shaping, awareness and reputation building. We aim to shape the future economy through cryptocurrency.

Work independently and self-driven, covering Greater China region while working with Agoda, an international accommodation booking site. Skilled in crisis management, cross-functional communications and deal negotiation. Bridge and communicate among internal departments, external hotel partners and the media to maximize exposure opportunities. Successfully double the number of bookings in China in 1 year.

Skilled in marketing communication, corporate branding, strategic alliance, new product introductions, issue management and social media management…etc.

With sharp, creative, logistical thinking and flawless execution, I was fully trusted by my clients and managers.