Strategy Bitcoin Purchase $330M Despite Q1 Losses 2026

Strategy buys 4,871 Bitcoin in five days

Strategy, the US software company formerly known as MicroStrategy, purchased 4,871 Bitcoin between 1 and 5 April 2026. The company paid $329.9 million in total. The average price per coin was $67,718. Strategy disclosed the purchase through a Form 8-K filing with the US Securities and Exchange Commission (SEC). A Form 8-K is a mandatory public report that US-listed companies file after major business events.

Total holdings reach 766,970 Bitcoin

After the purchase, Strategy holds 766,970 Bitcoin in total. The company acquired those coins at a combined cost of $58.02 billion. That equals an average purchase price of $75,644 per coin. The average cost of the latest purchase was $67,718 per coin.

Q1 2026 produces $14.46 billion unrealized loss

Strategy reported an unrealized loss of $14.46 billion on its Bitcoin holdings for the first quarter of 2026. An unrealized loss means the current market value of an asset is below its purchase price, but the asset has not yet been sold. Bitcoin fell more than 20% in Q1 2026, its steepest first-quarter decline since 2018. Strategy also recorded a deferred tax asset of $2.42 billion. A deferred tax asset is a future tax benefit recorded on the balance sheet, which partially offsets the reported loss on paper.

Purchase follows a short pause in buying

The April 1–5 transaction came after a brief gap in Strategy's Bitcoin acquisitions. Multiple financial news sources describe the purchase as a resumption of buying activity. Strategy had accumulated 89,316 Bitcoin across the full first quarter of 2026 before this transaction. The April purchase is part of an ongoing accumulation pattern that resumed after a pause.