Itaú lunches Oranje, MSTR competitor

Itaú lunches Oranje, MSTR competitor

By Jakub Lazurek

28 Apr 2025 (23 days ago)

1 min read

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Latin America's crypto landscape is heating up with major moves from Brazil, Argentina, and Panama City.

Brazilian banking giant Itaú has invested $210 million in Bitcoin, launching a new company called Oranje to build a strategic Bitcoin reserve. Led by former Swan Bitcoin CEO Guilherme Gomes, Oranje aims to mirror Strategy’s model of holding Bitcoin as a core asset. The company plans to offer direct Bitcoin exposure with tax and operational benefits, backed by Itaú BBA and major law firms, signaling strong confidence in Bitcoin’s role in modern treasury strategies.

Meanwhile, Argentina’s National Securities Commission (CNV) has proposed a new rule to regulate tokenized securities, creating a framework that treats digital versions of stocks, bonds, and other assets like traditional ones. This move positions Argentina as a regional pioneer in digital finance and is now open for public feedback.

In Panama City, a groundbreaking deal allows residents to pay municipal taxes with cryptocurrency. Payments made through Towerbank’s subsidiary, Towertrust, are instantly converted to US dollars, offering a safe and compliant way for the city to innovate without handling crypto directly.

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