Grupo Murano’s Bold $1 B Bitcoin Leap
Grupo Murano is shifting its strategy by converting $1 billion in real estate assets into Bitcoin, aiming to build a $10 billion treasury in five years.
Grupo Murano, a major Mexican real estate and hospitality firm, is reinventing its finance model. Instead of relying solely on traditional assets, they're converting properties into Bitcoin to build a sizeable crypto treasury—targeting $10 billion in BTC holdings over the next five years.
The plan involves refinancing or selling assets and using sale-leaseback deals to free up capital. Management believes Bitcoin offers better returns than slow‑growing buildings, helping protect against volatile interest and inflation rates.
They’ve already taken the first step, deploying up to $500 million via an equity facility and grabbing an initial 21 BTC. Murano also joined the “Bitcoin for Corporations” initiative, showing serious commitment to digital assets
Beyond treasury building, they’re exploring real‑world crypto use: accepting BTC payments, loyalty rewards, installing Bitcoin ATMs in hotels, and hosting related events
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